In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has over 200 million subscribers worldwide. As of 2023, it is the world's largest online retailer and marketplace, smart speaker provider, cloud computing service through AWS, live-streaming service through Twitch, and Internet company as measured by revenue and market share. Īmazon has earned a reputation as a disruptor of well-established industries through technological innovation and 'aggressive' reinvestment of profits into capital expenditures. Its acquisition of Whole Foods in August 2017 for US$13.4 billion substantially increased its footprint as a physical retailer. Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market.

It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox ( autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Initially an online marketplace for books, it has expanded into a multitude of product categories, a strategy that has earned it the moniker The Everything Store. It is considered to be one of the Big Five American technology companies, alongside Alphabet (parent company of Google), Apple, Meta and Microsoft.Īmazon was founded by Jeff Bezos from his garage in Bellevue, Washington, on July 5, 1994. It has been often referred to as 'one of the most influential economic and cultural forces in the world', and is often regarded as one of the world's most valuable brands.

( / ˈ æ m ə z ɒ n/ AM-ə-zon, UK also / ˈ æ m ə z ə n/ AM-ə-zən) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.

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